About Us

About Us

How it all started


The Story of NHF

When it was about time to make her decision to further her tertiary studies, Dr. Jessie Chung, ND, MD decided to end her youngest sister’s agony from 10 years’ bout of epilepsy. She flew to the US and chose to study Natural Medicine, Nutrition and Oriental Medicine. During her stint in the U.S., she had the chance to learn from world renowned experts like Dr. Bernard Jensen, Dr. Ken Young, and Dr. David Choo.

In November 28, 1997, she heard a gentle yet familiar voice, “You are to embark on another chapter of your life, fulfilling a greater calling – that is starting a health supplement company and expand it nationwide, giving health seminars throughout the country, whilst conveying love and health to others”. It was a challenging mission; with so much to plan alone: finances, manpower, locations, marketing, etc. Nevertheless, clinging gallantly to her novel mission, she ceased the operation of her naturopathic clinics and recruited a new team for her new endeavor. With the help of a close friend, she devised a marketing plan to be proposed to her father and raised the initial capital. Finally, in 1999, she founded Natural Health Farm (NHF).

NHF started off as a MLM (multi-level marketing) company and quickly grew to over 50,000 distributors/members within two years. In 2003, the company was enjoying brisk business when Dr. Jessie Chung, ND, MD dropped a bombshell. She wanted to change the MLM business model into retail. The reason was to improve product visibility on shelves and reduce prices to make them more affordable. To stand out in the competitive market, she started training a group of nutritional consultants and assigned them in retail outlets to provide professional nutritional consultation and advice to the customers. The brand went through ups and downs and we are grateful that we managed to build a solid foundation. To date, we operate 90 retail & franchise outlets in Malaysia, China, Hong Kong, USA, Singapore, Thailand, and Brunei, sharing the same vision and mission to help people live healthily and blissfully. Besides retailing, NHF has also branched into nutritional education, manufacturing, and organic farming.

Over the course more than of 18 years, NHF has passionately pursued the creation of products and resources that support the health and longevity of the human body, skin and hair to help tens of thousands find their paths to a beautiful life.

Dr. Jessie Chung, ND.,MD. with Professor Ludmila Korkina and her team


Dr Jessie, ND.,MD. perfomed her clinical practice in the First affiliated hospital of Guangzhou University of TCM, China

OUR VISION & MISSION

“Everyone in this world can possess a healthy & blissful life“



We offer professional nutritional consultations



We provide effective & natural health solutions



We serve with love


MORE DETAILS

Extended History

Natural Health Farm (NHF) is a chain of 90 retail outlets located mostly in shopping malls and hypermarkets nationwide and abroad, with its principal activities in retailing nutritional supplements, organic foods, healthcare-related products and nutritional consultation. We were founded by Dr. Jessie Chung, ND, MD in 1999. Besides in Malaysia, we operate outlets in the USA, China, Macau, Singapore, Australia, Brunei, Philippines, Kurdistan, and Thailand. A wide-range of products is offered, including vitamins, herbs, minerals, supplements, natural skincare products, slimming products, and organic foods. NHF obtained the Franchise License from KPDNKK in December 2011 and began its franchise business.





Natural Health Farm’s Outlet


NHF employs a 180-person workforce comprising of qualified nutritionists, outlet assistants, management team and various departmental staffs. Each outlet is operated by at least one qualified nutritionist to provide comprehensive nutritional assistance to our customers. We promote persistent health care through balanced nutrition intake, nourishing diet, healthy lifestyle and detoxification. Over the course more than of 18 years, NHF has passionately pursued the creation of products and resources that support the health and longevity of the human body, skin and hair to help thousands find their paths to a beautiful life.





Award & Achievement


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Headquarters

Wisma NHF

No 39, Jalan Pengacara U1/48, Seksyen U1, Temasya Industrial Park, 40150 Shah Alam, Selangor


Office : +603-5569 3721
Fax : +603-5569 0139